25 min listen
How Monzo used emotional advertising, a hot coral card & customer obsession to become Britain's best bank - AJ Coyne
FromUncensored CMO
How Monzo used emotional advertising, a hot coral card & customer obsession to become Britain's best bank - AJ Coyne
FromUncensored CMO
ratings:
Length:
42 minutes
Released:
May 15, 2024
Format:
Podcast episode
Description
Monzo Bank has fast become Britain's favourite bank, offering a customer focused online banking approach that consumers were craving. When Monzo started in 2015 they managed to challenge the incumbent banks with their distinctive "hot coral" card and referral scheme. 9 years later they are an established brand in the category and AJ Coyne has been tasked with creating emotional advertising to help continue to grow their market share.Timestamps00:00 - Intro00:44 - AJ’s marketing background02:49 - What can clients learn from agencies07:40 - AJ’s time at Klarna09:48 - Taking the CMO job at Monzo10:49 - The emotion of money14:02 - Focusing on a world class customer experience23:07 - Positioning Monzo as a bank in a sea of neo banks24:09 - Monzo’s new brand campaign27:22 - Embedding Monzo in culture29:15 - Advice for being a young CMO33:05 - How to deal with things going wrong36:33 - Fostering creativity in an organisation37:55 - How AJ is creating the Monzo culture38:45 - AJ’s parting advice
Released:
May 15, 2024
Format:
Podcast episode
Titles in the series (100)
Why there has never been a better time to advertise - Kate Waters, ITV: Kate Waters is the director of client strategy and planning at ITV, one of the UK's biggest broadcasters, who have taken a considerable hit during the crisis. Even though the audience figures are through the roof, advertising revenue is down. Kate talks u by Uncensored CMO