37 min listen
Ep. 210 - Monzo: What Makes People Want to Follow Their Bank on Social | Richard Cook, Monzo
Ep. 210 - Monzo: What Makes People Want to Follow Their Bank on Social | Richard Cook, Monzo
ratings:
Length:
47 minutes
Released:
Dec 5, 2022
Format:
Podcast episode
Description
The banking sector is full of red tape - more so than for smoothie brands, anyway. Yet one bank is challenging more than just the traditional product and service in its category; Monzo’s social channels are a breath of fresh air for any marketer hoping to have fun in a corporate industry, and for consumers hoping to see a human side to their bank. In this episode, we’re joined by Monzo social media manager, Richard Cook, to learn what the barriers to entry are for banking with a “new” bank, and how Monzo’s social media strategy helps break them down. We cover turning tracking into shareable content, the power of making your brand name a verb, and how to avoid tonal whiplash. Got a question or a suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.
Released:
Dec 5, 2022
Format:
Podcast episode
Titles in the series (100)
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