In one year OceanX’s audience grew from over 2.M to more than 6.6M followers. That’s down to the organisation’s ability to translate scientific subjects into content that can be understood by and resonate with anybody. Today’s guest Shannon Forrey, director of social and digital media at OceanX, reveals in this episode what shoots look like underwater in the Red Sea, how to create editorial media with social in mind, and what the key is to making people care deeply about a topic they didn’t previously understand, through igniting their curiosity. Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com.