Content marketing is still relatively new, so why are our processes stuck in the past? Externally, we strive for speed and innovation but, internally, the industry’s way of working remains slow and bloated. In episode 022 of Social Minds, CEO of Planable, Xenia Muntean, shares her three core principles to effectively scale content marketing, create a shared language with your clients and, ultimately, save valuable time so that creatives can do what they do best—create. Ready to bring your organisation into the 21st century?