50 min listen
Ep. 240 - Booking.com: How to Differentiate Your Brand in a World of Choice | Laura Kaye
Ep. 240 - Booking.com: How to Differentiate Your Brand in a World of Choice | Laura Kaye
ratings:
Length:
33 minutes
Released:
Feb 5, 2024
Format:
Podcast episode
Description
Booking.com is the first port of call for many a traveller when they’ve got a trip to plan. But it isn’t the only online travel agency out there. So how is it staying ahead of the game? On today’s episode, its global social media director Laura Kaye reveals how Booking.com remains top-of-mind for holidaymakers through unique social creative. Find out how the brand deals with complaints in the comments, the most effective strategies for leveraging influencers, and the key to balancing high-performing ‘travel porn’ with ownable, distinctive content. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.
Released:
Feb 5, 2024
Format:
Podcast episode
Titles in the series (100)
Ep. 013 - Turning Social Inside Out: The Top 10 Hacks We’re All Unaware Of: Solving social media can sometimes feel like everyone is in on the secret but you. But for Media Chain head of innovation, George MacGill, growth hacking is not only about having the answers but asking the right questions. Whether it’s cracking... by SocialMinds - A Social Media Marketing Podcast