50 min listen
Ep. 006 - Bots Are No Silver Bullet: Why Marketers Must Manage Their Tech Expectations
Ep. 006 - Bots Are No Silver Bullet: Why Marketers Must Manage Their Tech Expectations
ratings:
Length:
30 minutes
Released:
Sep 11, 2018
Format:
Podcast episode
Description
When it comes to automated tools, as an industry we’re confused. Are chatbots artificial intelligence, a customer service tool, the death of email marketing or all of the above? Syd Lawrence, CEO of The Bot Platform and our guest for Episode 006 of Social Minds, laments the term chatbot; after all, who wants to chat to a bot? Instead he explains why marketers are in dire need of managing their tech expectations, and shows us the real magic that can happen when bot technology is put in the right hands.
Released:
Sep 11, 2018
Format:
Podcast episode
Titles in the series (100)
Ep. 013 - Turning Social Inside Out: The Top 10 Hacks We’re All Unaware Of: Solving social media can sometimes feel like everyone is in on the secret but you. But for Media Chain head of innovation, George MacGill, growth hacking is not only about having the answers but asking the right questions. Whether it’s cracking... by SocialMinds - A Social Media Marketing Podcast