As 2023 draws to a close, Eve takes a look back (or should we say listen back) to some of our favourite moments from this year’s SocialMinds interviews. It’s impossible to pick favourites from every expert we’ve chatted to over the last 12 months, but these five were chosen because of how they reflect another year in social media marketing for all of us – from the mood around generative AI to the rise of creator rhetoric. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com. Links to each interview featured in today’s episode: Mob - Jake Gauntlett Doing Things Media – Scott Dunn Rory Sutherland – Ogilvy Hootsuite – Billy Jones Formula 1 – Sam Baker