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Taking an Organizational Stand on Social and Political Issues. Is it Worth it?

Taking an Organizational Stand on Social and Political Issues. Is it Worth it?

FromStories and Strategies for Public Relations and Marketing


Taking an Organizational Stand on Social and Political Issues. Is it Worth it?

FromStories and Strategies for Public Relations and Marketing

ratings:
Length:
26 minutes
Released:
Nov 27, 2022
Format:
Podcast episode

Description

In February 2022, the New York Times reported findings from interviews with undergraduate seniors entering the workforce as well as a recent survey of millennials (some of whom are now in their 40’s), about their expectations of companies for whom they intend to work. 61 percent said they preferred companies who take a stand on social issues. Half said they would quit their job if it didn’t align with their values. None of this is surprising, it’s been a trend for years.To engage in Corporate Social Responsibility means in the ordinary course of business a company is operating in ways that enhance society and the environment. But does CSR require taking a stand publicly on social and political issues? Many say it does. Critics say if a company embraces diversity and inclusion, how can it also “take a stand?”One company that’s not just talking the talk but walking the walk when it comes to social and political issues, is Cision, a comprehensive communications platform serving public relations and marketing professionals widely known for its global newswire services.Guest: Jay Webster, Cision Chief Product & Technology Officer and Cision Comms Cloud PresidentOn LinkedIn @Jay WebsterLeave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategiesStories and Strategies WebsiteDo you want to podcast? Book a meeting with Doug Downs to talk about it.Email Doug directly doug@storiesandstrategies.ca Follow us on:LinkedInTwitterInstagramFacebook
Released:
Nov 27, 2022
Format:
Podcast episode

Titles in the series (100)

Communication is in every facet of our daily lives. In fact, if the ability to cooperate is what makes us distinctly different as humans, it's the ability to communicate that facilitates this. Is it any wonder communication has become a thriving profession? Those who succeed have the ability to persuade through public relations, government relations, media relations, crisis management, stakeholder engagement, marketing strategy, advertising, through all things strategic communications. They will create the websites and social media campaigns that influence us and the podcasts we remember. Doug Downs hosts this podcast about PR for those who do the work and those who hire the comms pros.