30 min listen
Year in Review Beauty Podcast: TikTok-driven sales spikes, the end of the DTC era, and a metaverse reckoning
Year in Review Beauty Podcast: TikTok-driven sales spikes, the end of the DTC era, and a metaverse reckoning
ratings:
Length:
48 minutes
Released:
Dec 22, 2022
Format:
Podcast episode
Description
It’s that time of year again. To wrap up 2022 on the Glossy Beauty Podcast, West Coast correspondent Liz Flora, beauty and wellness editor Emma Sandler, and senior reporter Sara Spruch-Feiner sat down from New York and Los Angeles to have a Zoom chat about the biggest beauty industry trends of the year.
The power of short video for beauty was more obvious than ever this year, thanks to not only the impact of viral TikTok trends driving sales spikes for brands, but also to an influx of social platforms emphasizing the format. But challenges with social advertising due to Apple’s iOS policies, along with Gen Z’s love of shopping at retailers, have driven more beauty startups offline and into retailers. Meanwhile, the jury is still out on what role the metaverse will play in future beauty sales, with brands experimenting with a variety of campaigns in virtual worlds.
The power of short video for beauty was more obvious than ever this year, thanks to not only the impact of viral TikTok trends driving sales spikes for brands, but also to an influx of social platforms emphasizing the format. But challenges with social advertising due to Apple’s iOS policies, along with Gen Z’s love of shopping at retailers, have driven more beauty startups offline and into retailers. Meanwhile, the jury is still out on what role the metaverse will play in future beauty sales, with brands experimenting with a variety of campaigns in virtual worlds.
Released:
Dec 22, 2022
Format:
Podcast episode
Titles in the series (100)
L'Oreal president of acquisitions Carol Hamilton: 'Transcending all trends is the experience a brand gives you': From the time Carol Hamilton was a little girl, she knew that she had a passion for beauty. What started as a love for lipstick would eventually blossom into a long, successful career in beauty. Now serving as the group president of acquisitions... by The Glossy Beauty Podcast