36 min listen
Fashion’s new tastemakers
Fashion’s new tastemakers
ratings:
Length:
24 minutes
Released:
Jun 8, 2021
Format:
Podcast episode
Description
On The Future of Fashion: The Innovators podcast, executive Americas editor Hilary Milnes speaks to Jenny Campbell, CMO of Kate Spade, and PayPal’s Greg Lisiewski on fashion’s outlook led by Gen Z trend setters. Gen Z set industry trends. That’s influenced how Kate Spade shows up online, what products are best-sellers and the e-commerce and retail strategies the brand invests in, says CMO Jenny Campbell. At the same time, the role of the CMO has changed, requiring insight over areas like customer service and clienteling to storytelling on platforms like YouTube and TikTok. Campbell joined Vogue Business’s The Future of Fashion: The Innovators podcast along with Greg Lisiewski, PayPal’s VP and GM of global pay products, to discuss how e-commerce and retail are changing alongside this emerging customer. See acast.com/privacy for privacy and opt-out information.
Released:
Jun 8, 2021
Format:
Podcast episode
Titles in the series (22)
Tommy Hilfiger: A legacy brand looks to the future: How does one of fashion’s most iconic brands adjust to the new normal? by The Future of Fashion by Vogue Business