30 min listen
Versed's Katherine Power: There is a lot of confusion around skin care
Versed's Katherine Power: There is a lot of confusion around skin care
ratings:
Length:
25 minutes
Released:
May 23, 2019
Format:
Podcast episode
Description
When Katherine Power co-founded fashion and lifestyle brand WhoWhatWear in 2012, she wanted to democratize fashion. Now she is taking on clean beauty with a new brand, Versed. Just this week, Versed launched in 1,400 doors around the country, with an assortment of 19 different products, all under $20. The brand is currently sold both in Target stores and on a direct-to-consumer brand site, which according to Power, will be focused on replenishment orders and education. On this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with Powers, the co-founder and CEO of WhoWhatWear and Versed, to discuss the impetus for launching the new beauty brand, the way consumer data played a role in its development and the reason Target is the perfect wholesale partner.
Released:
May 23, 2019
Format:
Podcast episode
Titles in the series (100)
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