30 min listen
DevaCurl's Robert Schaeffler: 'Indie brands are more in touch with what the customer wants'
DevaCurl's Robert Schaeffler: 'Indie brands are more in touch with what the customer wants'
ratings:
Length:
31 minutes
Released:
May 30, 2019
Format:
Podcast episode
Description
The world of beauty is rapidly evolving due to the impact of popular indie brands, and the hair-care category is no exception. Niche hair-care brands are finding success by sticking with one focus, whether it's a hair texture, color and or style. The secret, according to DevaCurl CEO Robert Schaeffler is being small and nimble, which allows the brand to adapt to its customers in a way the larger players simply can't. On this week's episode of The Glossy Beauty Podcast, beauty editor Priya Rao sits down with Schaeffler to discuss the perks of being a niche brand, the benefits of experiential events, and the differences between influencers and brand ambassadors.
Released:
May 30, 2019
Format:
Podcast episode
Titles in the series (100)
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