How do you build a community of brand evangelists and customers today? Now more than ever, whether you're a solo entrepreneur or a company, your audience is the key to your success. No one knows how to build an audience better than Mary Kate McGrath. Mary Kate McGrath is the former Chief Content Officer of Gary Vaynerchuk's Gallery Media Group and the current Chief Operating Officer at Some Spider Studios. In this episode, we go deep into the must-do's and don't do's of building a content strategy today, the secrets to growing your audience, where you need to be, why you need to test, and how to ideate the creative to keep your audience engaged and loyal. 
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