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Jennifer Fisher on Building a Brand as Yourself, Trusting Your Instincts, and Not Staying in Your Lane

Jennifer Fisher on Building a Brand as Yourself, Trusting Your Instincts, and Not Staying in Your Lane

FromLEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht


Jennifer Fisher on Building a Brand as Yourself, Trusting Your Instincts, and Not Staying in Your Lane

FromLEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

ratings:
Length:
35 minutes
Released:
Jul 23, 2023
Format:
Podcast episode

Description

Dubbed by the New York Times as the Queen of Hoops, Jennifer Fisher's accessories brand is coveted by top celebrities and the fashion set. But Jennifer Fisher's creativity doesn't fit neatly into a box. As a former wardrobe stylist for commercials, this jewelry founder's exceptional eye has graced other categories like home and interior design, and her expert kitchen skills have made her custom salts the new must-have accessory to meals across the country with @jenniferfisherkitchen. How does a jewelry designer branch out into salts? Jennifer is laser-focused on creating what she feels deep in her gut and not caring what others think.
In this episode, Jennifer shares her personal story of motherhood and serious health struggles and how her son's unexpected and miraculous birth quite literally gave birth to her jewelry collection. The baby gifts being sent to her just weren't cutting it. Her famous personalized stamped dog tag was the talk of the photo shoots she was on, and all it took was making one necklace for Uma Thurman (who wore hers on the cover of Glamour), and the rest is history. Founded 18 years ago, her brand is now omnichannel and just getting started.
Jennifer shares her mentality around brand-building as an individual, being super direct, and why you can't attract everyone. Note: That's ok with her. Her energy and style are contagious; you'll leave this one inspired to be yourself.
Jennifer is a member of the Council of Fashion Designers of America (CFDA), a nominee for the 2019 Accessory Designer of the Year at the annual CFDA Awards, a recipient of the 2018 Town & Country Jewelry Award for Retail Innovation, the 2016 Influencer of the Year at the annual Accessories Council Excellence (ACE) Awards and was a nominee for the CFDA Swarovski Accessories award in 2014. She speaks frequently about strategic leadership, brand building, and empowering the next generation of fashion entrepreneurs, most recently at Harvard Business School, MIT Sloan, Columbia, Savannah College of Art & Design, and Northeastern University.
Released:
Jul 23, 2023
Format:
Podcast episode

Titles in the series (100)

How do you build your personal brand and succeed in your career? In her best-selling book, LEAVE YOUR MARK, Aliza Licht, marketing executive and former Twitter phenomenon, DKNY PR GIRL, answers these questions and more. On @leaveyourmarkpodcast, Aliza brews fresh career advice every Sunday with some of her most successful and dynamic friends. With an emphasis on communicating and marketing your personal brand, Aliza and her guests deliver essential advice, inspiration, and motivation for succeeding in the working world, where the most important thing you can have is a strong sense of self.