Drew Elliott is the Senior Vice President, Global Creative Director, at M·A·C Cosmetics, leading all strategy, conceptualization, and execution of the creative process that drives their global image. As a life-long student of pop culture, Drew is fascinated with dissecting the social graph and analyzing what drives fame. In this episode, you will understand Drew's unique ability to tap into our cultural zeitgeist to engineer content that drives demand, why NOWstalgia matters to brand longevity and the importance of entertaining your audience.