Stacy Igel took the plunge from corporate to launching her fashion brand in 2001. As the founder and creative director of BOY MEETS GIRL®, she set out to launch her first trunk show the week of September 11th. What she could have never anticipated is what happened instead. The catastrophic attack solidified her mission to create a brand that leads with impact. She has given back to causes important to her and the world ever since.
BOY MEETS GIRL® is known for its iconic double-silhouette logo and purposeful, edgy, contemporary athleisure wear. Stacy and BOY MEETS GIRL® seeks to promote the message that confidence and courage are trends that never go out of style. 
She has partnered with everyone from Bergdorf Goodman and Target to the NBA's Chicago Bulls and Atlanta Hawks, to name just a few. She collaborates with musical artists, athletes, and activists, making an impact, as well as organizations including the Young Survival Coalition, BullyBust, Human Rights Watch, GLAM4GOOD, Youth Over Guns, and many others. 
Her new book Embracing The Calm In the Chaos: How to Find Success in Business and Life Through Perseverance, Connection, and Collaboration is one of Barnes & Noble's Top 20 Best in Business Books where she shares her entrepreneurial journey and provides practical tips and takeaways for others to use in life and business. 
In this episode, Stacy takes us on her journey of fashion disruption, embracing the calm in the chaos, how she thinks about partnerships, licensing, gaming, the Metaverse, and most of all, how she spends her time. As a working mom and someone who has her hands in everything, Stacy has been able to build a global brand while still managing to have fun.

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LEAVE YOUR MARK: Land Your Dream Job. Kill It In Your Career. Rock Social Media
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ON BRAND: Shape Your Narrative. Share Your Vision. Shift Their Perception. https://www.amazon.com/Brand-Shape-Narrative-Vision-Perception/dp/1454949066/ref=sr_1_1?crid=27VN3I1PQ186F&keywords=on+brand+aliza+licht+book&qid=1692476073&sprefix=on+brand%2Caps%2C123&sr=8-1

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