Lance Ulanoff has spent more than three decades on the leading edge of the tech publishing industry. As an award-winning tech journalist and social media commentator, Lance is the go-to guy for emerging tech.  Currently, the editor in chief of Lifewire, with previous leading roles at Mashable and PC Magazine, Lance makes frequent TV appearances on Live with Kelly and Ryan, The Today Show, and Good Morning America. In this episode, you'll learn the importance of building your personal brand, why he tweets all day, and how deep comprehension can lead to success. If you are tech-obsessed, there is no one better to listen to than Lance.