Frank Rose started his career as a beat reporter on the NY music scene for the Village Voice and went on to write for Fortune and Wired covering the worlds of business and technology.  Now he's a Senior Fellow at Columbia School of the Arts  and faculty director of the executive education program Strategic Storytelling,Frank has just authored a new book - "The Sea We Swim In- How Stories Work in a Data-Driven World" published by Norton. In the book, Frank argues that stories are the most powerful way of persuading people, but this idea has been ignored or rejected by everyone from economists to marketers. What has changed is the way in which technology has allowed us to experience stories- either through streaming media with our Netflix  "binge-watching" or  perhaps, most importantly, our ability to  immerse and interact with stories at scale.