Heidi has been a copywriter, a planner and a business owner. She has done her time in places like FCB and BBH. She has worked as a planner in London and New York and most recently was with the Zuckerberg Chan Foundation in the Bay Area.  Prior to her trip to The Bay, she established Wolf & Wilhelmine - a brand strategy firm with a unique perspective on business culture and strategy.In this conversation we talk about her career trajectory, the impact of working with Obama and where she sees her future headed. This interview was conducted before she launched her new venture- So We Hunt - which is designed to help people lead braver lives.