Lawrence is one of the iconic Bay Area thinkers and investors and helped to create- Oxygen Network, Wired Magazine, and Design Within Reach. He was President of Colossal Pictures which included oversight of Pixar. In 1988, he  co-founded Global Business Network (GBN), a strategic consulting firm (now part of Deloitte), in 1987 and served as President through 1998. Lawrence and GBN have been central to the development and spread of the Scenario Planning technique, an approach to addressing very large decisions and very long time horizons.In the podcast, we spend the bulk of the time talking about Scenario Planning- how it came into being and even how to do it (so grab paper and a pen!). We talk about some likely futures or the forces on the future and why companies are thinking less about it than they should.