This podcast episode features an interview with Stevie Archer- ECD and Kevin Skobac-Managing Director, Strategy- SS+KSS+K is part of the M&C Saatchi network and has been around for 30 years. It has a history of working in the political arena - including working for Obama in 2008. That political experience translates into a philosophy they describe as "thinking politically and acting creatively". In the conversation, we talk about the agency and how its philosophy manifests itself in the work and the discipline of strategy, how creative and strategy work together and discuss in detail their work for Icelandic Tourism.