Global nomads since 2013, Faris and Rosie Yakob are a creative and strategic duo- who have served their time as creatives and strategic thinkers with the likes of MDC, McCann, and 360i. In a conversation that covers a lot of ground, we talk about a shrinking world- one that appears ever more similar, but how you need to dig deeper to unlock local differences, the rise of creativity as a response to the growth hacking plateau, tourism and the idea that the world is getting full because everyone wants to go to the same places, trashvertising, banks making money but making brands less interesting, brand safety, the future of the agency and buying avocados.