Kierstin De West is the Chief Marketing Officer of Alpha Foods.This podcast is the story of Kierstin's journey from ad agency strategist to brand marketer to running her consulting business and on to senior brand roles at Lululemon and Alpha Foods.In the episode, we talk about what she learned along the way,  what agency folks need to know about working client-side, why strategists make great marketers, and even how to market plant-based foods.