Erica Klinger, Sr. Director of marketing for the Association for Accessible Medicines discusses how properly used marketing is a great tool for advocacy success.
Erica is the Senior Director of Marketing at the Association for Accessible Medicines, the advocacy arm of the generics and biosimilars industry, where she works to ensure greater patient access to generic and biosimilar treatment options. She uses emerging digital and social media marketing techniques to convene and educate a diverse group of stakeholders to achieve priority goals. Prior to joining AAM, Erica was the Director of Interactive Promotion and Strategy at St. Jude Children’s Research Hospital.

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