26 min listen
How to Measure Brand Effects in Influencer Marketing with Nepa
How to Measure Brand Effects in Influencer Marketing with Nepa
ratings:
Length:
16 minutes
Released:
Sep 20, 2023
Format:
Podcast episode
Description
What role does influencer marketing play in the media mix and how do you prove its effect in an effective way?
This week, we delve into the crucial task of measuring the impact of influencer marketing on brand metrics, a challenge faced by countless brands and marketers in today's competitive landscape. Our guest, Erika Lindén from the leading market research company Nepa joins us to discuss their collaboration with Cure Media in conducting studies on influencer campaigns.
Erika explains the methodology behind the studies and how they are able to determine the effects of influencer marketing on brand metrics such as brand preference, liking, and purchase intent.
Tune in to find out:
The importance of understanding the full picture of influencer marketing
What role influencer marketing plays in the media mix and its strong impact on brand preference, liking, and purchase intent
Real-life results from the studies
This week, we delve into the crucial task of measuring the impact of influencer marketing on brand metrics, a challenge faced by countless brands and marketers in today's competitive landscape. Our guest, Erika Lindén from the leading market research company Nepa joins us to discuss their collaboration with Cure Media in conducting studies on influencer campaigns.
Erika explains the methodology behind the studies and how they are able to determine the effects of influencer marketing on brand metrics such as brand preference, liking, and purchase intent.
Tune in to find out:
The importance of understanding the full picture of influencer marketing
What role influencer marketing plays in the media mix and its strong impact on brand preference, liking, and purchase intent
Real-life results from the studies
Released:
Sep 20, 2023
Format:
Podcast episode
Titles in the series (100)
Find Your Best Fit Influencer Marketing Partner: While there are undoubtedly a number of challenges you might face when looking to incorporate influencer marketing into your strategy, one major one comes up time and again: resources. With so many agencies now crowding the market, how can you know w... by Influencer Marketing Talks