14 min listen
Are You Using the Wrong Tactics for Your Influencer Marketing Goals?
Are You Using the Wrong Tactics for Your Influencer Marketing Goals?
ratings:
Length:
28 minutes
Released:
Mar 9, 2022
Format:
Podcast episode
Description
As a brand today, it’s important to understand what you’re hoping to achieve within influencer marketing - because from there you can learn which tactics are best suited to your unique offering and goals. Otherwise, you risk not getting the most out of your investment in the channel.
In this episode, Holly and Frida will guide you through the different influencer marketing tactics; the big collaborations, ambassador programs, one-off campaigns, affiliate marketing, gifting, and last but not least, always-on. How do the tactics differ from each other and which ones suit your influencer marketing goals the best?
We’ll cover:
Why one tactic doesn’t need to replace the other
The most suitable influencer size for each tactic
Why you should look at these tactics as a pyramid
In this episode, Holly and Frida will guide you through the different influencer marketing tactics; the big collaborations, ambassador programs, one-off campaigns, affiliate marketing, gifting, and last but not least, always-on. How do the tactics differ from each other and which ones suit your influencer marketing goals the best?
We’ll cover:
Why one tactic doesn’t need to replace the other
The most suitable influencer size for each tactic
Why you should look at these tactics as a pyramid
Released:
Mar 9, 2022
Format:
Podcast episode
Titles in the series (100)
Revealing the Work Behind an Influencer Post: Not everyone understands just how much work goes into each and every influencer post. One thing is for sure though - it’s much more than you think! The fact is that a lot of preparation is required: establishing KPIs, identifying the right influencer... by Influencer Marketing Talks