14 min listen
Brand Building with Influencer Marketing: The MADE.com Approach
Brand Building with Influencer Marketing: The MADE.com Approach
ratings:
Length:
20 minutes
Released:
Mar 16, 2022
Format:
Podcast episode
Description
From their envy-inducing feed posts to their heartwarming community MADEovers, the MADE.com social aesthetic is as iconic as it is individual. And make no mistake - that’s not something that happened by accident.
We invited Lauren Spearman, Head of Consumer Communications and Social at the trendy interiors brand, into the studio to give us a glimpse into what it takes to build a recognisable brand on social media without falling into the cookie-cutter trap, and how brands can nurture relationships with influencers that will help them achieve that.
We’ll look at:
How to avoid consumer cynicism on social media
How MADE.com maximises the efficacy of their influencer content
And how they found their USP in a competitive landscape
We invited Lauren Spearman, Head of Consumer Communications and Social at the trendy interiors brand, into the studio to give us a glimpse into what it takes to build a recognisable brand on social media without falling into the cookie-cutter trap, and how brands can nurture relationships with influencers that will help them achieve that.
We’ll look at:
How to avoid consumer cynicism on social media
How MADE.com maximises the efficacy of their influencer content
And how they found their USP in a competitive landscape
Released:
Mar 16, 2022
Format:
Podcast episode
Titles in the series (100)
Revealing the Work Behind an Influencer Post: Not everyone understands just how much work goes into each and every influencer post. One thing is for sure though - it’s much more than you think! The fact is that a lot of preparation is required: establishing KPIs, identifying the right influencer... by Influencer Marketing Talks