Social media is a vast landscape filled with both great and terrible representations of people's brands. At best we enhance a customer's view of us and create an even bigger fan -At worst we introduce confusion, boredom, or anger into the relationship and drive people away. In order to give customers a truly excellent representation of your business on-line you need to know the fundamental best practices that lay the foundation for success. In today's episode we chat with coffee marketing professional, Jenn Chen Jenn guides us through several critical areas that we need to be on top of with our company's social media. When should you outsource? What are the absolute no-no's of social media? How do you engage with people online? All of these and more are answered by one our industries brightest and most sought after media pros.  Enjoy! LINKS: www.jennchen.com  Twitter: @THEJENNCHEN IG: @THEJENNCHEN Airline Study Brands That Take a Stand When to Outsource Blog Posts