Many people want their customers to be loyal to their shop without providing much incentive for that loyalty. In fact we often will all but demand loyalty by virtue of our status rather than based on what we deliver. Customers all over the world will bend to this insinuated expectation we have against their better interest for only so long before they leave. Today on Shift Break we will be talking about why loyalty may actually be a behavior that prevents us from improving and truly earning a customers patronage through consistently delivering value and learning from the times when we do not.  Listen to these related episodes next: 390 : 7 Ways to be Consciously Competitive 433: Winning Staff and Customer Loyalty "Local" does not Equal Quality Owners need community too! Want to be a part of a dynamic group of fellow coffee shop owners all working together for each other's success?  Apply for Key Holder Coaching Group today!     Would you like to work with me 1:1 to help you thrive in coffee? Click below for a discovery call and lets have a conversation!  https://calendly.com/chrisdeferio/30min Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/ The best and most revered espresso machines on the planet: www.lamarzoccousa.com