As busy moms with businesses, we want to make sales without working all the time, but how do we do it? Through evergreen emails that nurture and do the selling for us.   There’s a nuance and an art to getting people to buy. We have to nurture our audience, create a sense of belonging and clout so when they are asked to buy from us, they trust us, care about us, and believe that they belong in our space.    Through a templated system, and series of emails, this process can be easy.    What is the permission sandwich formula, how will it help us get sales, create loyalty, retention, and referrals? In this episode, I talk about how to write emails that convert.  3 Things You’ll Learn in This Episode   How to get sales consistently without selling all the time We don’t have to work and sell all the time to grow our businesses. How can we leverage evergreen content so it becomes our very own sales rep?    How buying decisions happen What are the 6 emails in the permission sandwich formula and how do they lead to buying decisions?    The power of permission sandwiches Why do permission sandwich emails build loyalty and trust, and create a powerful sense of belonging that gets better results, lowers refund rates, and generates better referrals?