We can’t get clients or grow our businesses without having conversations and getting on calls with prospects, but selling to someone in real-time can be overwhelming.    Getting on a call will feel a lot easier when we shift our goals and change our approach.    Instead of trying to close prospects in one call, a two-call strategy takes the pressure off, builds trust and helps you feel more in control of the process.    How do we execute these calls in order to get the result that we want?    In this episode, we’re going to talk about how to prepare for calls and set them up for a higher conversion rate.  3 Things You’ll Learn in This Episode   How to triage your prospecting Not all prospects are created equal, and we have to assess who we can really help. How do we use our calls to triage our prospects?    The power of multiple calls We don’t have to get prospects to buy from us in one call. Why do we build more trust and increase our conversion rate by flipping to 15-minute calls?    The key ingredients of a successful sales process Sales is about pacing and getting permission. How do we build these two critical pieces into all our calls, and lead people more effectively?