Marketing can be good, and bad. At it's best it exposes you to resources that help you mindfully build your business. At its worst it takes advantage of your insecurity and fear of not know how to build that business and turns your dream into nightmare of chasing the "next" and the "new" just to try to succeed.  Today on Shift break we will be talking about a healthy way to interact with the ever expanding universe of options, data, sales people, and stats so that you can be decisive and be confident that your decision was a well considered one.   Listen to these related episodes next: SHIFT BREAK: Make Customer Feedback a Priority Menu Simplicity as Hospitality The Myth of Hands Off / Automated Leadership Imperfect Action and Finding Time Icing on the Cake: Competitions vs. the Shop Owners need community too! Want to be a part of a dynamic group of fellow coffee shop owners all working together for each other's success?  Apply for Key Holder Coaching Group today!     Would you like to work with me 1:1 to help you thrive in coffee? Click below for a discovery call and lets have a conversation!  https://calendly.com/chrisdeferio/30min Thank you to out sponsors! Custom branded apps for your coffee shop: www.espressly.co   The best and most revered espresso machines on the planet: www.lamarzoccousa.com