26 min listen
What Brands Need in an Influencer Marketing Platform
What Brands Need in an Influencer Marketing Platform
ratings:
Length:
13 minutes
Released:
Jan 26, 2022
Format:
Podcast episode
Description
For too long, influencer marketing was a channel shrouded in mystery; traceable ROI was allegedly evasive and audience size was practically the only metric that mattered. While creativity and aesthetic might still reign supreme for most of the market, times have changed and at Cure Media, we look at things a little differently.
In this week’s episode, we invited Babak Faramarzian, Co-founder and Head of Product at Cure Media to sort out what brands need to look for when choosing an influencer marketing platform and what role data and technology have in this growing industry - both today and in the future.
We’ll cover:
The most common technology approaches to influencer marketing
How the right technology can help overcome your biggest challenges
What to ask for when partnering up with a data-driven influencer marketing agency
In this week’s episode, we invited Babak Faramarzian, Co-founder and Head of Product at Cure Media to sort out what brands need to look for when choosing an influencer marketing platform and what role data and technology have in this growing industry - both today and in the future.
We’ll cover:
The most common technology approaches to influencer marketing
How the right technology can help overcome your biggest challenges
What to ask for when partnering up with a data-driven influencer marketing agency
Released:
Jan 26, 2022
Format:
Podcast episode
Titles in the series (100)
Find Your Best Fit Influencer Marketing Partner: While there are undoubtedly a number of challenges you might face when looking to incorporate influencer marketing into your strategy, one major one comes up time and again: resources. With so many agencies now crowding the market, how can you know w... by Influencer Marketing Talks