In this week's episode, we're joined by Lucy Maguire, Senior Trends Editor at Vogue Business, for an in-depth look at 2023's fashion highlights and a sneak peek into the trends of 2024. How are luxury brands mastering innovative marketing in both the digital and physical realms? Lucy, leveraging her expert insight, reveals the most striking trends and marketing strategies that have resonated with Gen Z and Millennials in the constantly evolving economic landscape, sharing both key learnings and future projections.
In this episode, you'll discover:
The rising impact of influencer marketing and and its applications across industries.
What to expect as the top fashion trend in 2024.
How luxury fashion marketing is adapting to Gen Z and Millennial preferences.