14 min listen
From Pioneer to Powerhouse: How Sellpy Navigates the Modern Consumer
From Pioneer to Powerhouse: How Sellpy Navigates the Modern Consumer
ratings:
Length:
14 minutes
Released:
Jun 7, 2023
Format:
Podcast episode
Description
In this episode we welcome Alma Riihelä, Commercial Lead at Sellpy, one of the earliest second-hand platforms, founded in 2014. With offices in multiple locations, a growing team of 500 employees, and H&M as its majority stakeholder, Sellpy has revolutionized the second-hand market.
In this week’s conversation, we'll explore the journey of Sellpy's marketing strategy and delve into the dynamic world of the second-hand market. Hear Almas expert take on how Sellpy has adapted to the ever-changing consumer behavior since its start, and hear how they've tackled the growing competition that has emerged.
Find out:
Sellpy’s take on the biggest consumer behaviour shift
Key marketing tactics for launching on new markets
How inspiration is used to build preference
In this week’s conversation, we'll explore the journey of Sellpy's marketing strategy and delve into the dynamic world of the second-hand market. Hear Almas expert take on how Sellpy has adapted to the ever-changing consumer behavior since its start, and hear how they've tackled the growing competition that has emerged.
Find out:
Sellpy’s take on the biggest consumer behaviour shift
Key marketing tactics for launching on new markets
How inspiration is used to build preference
Released:
Jun 7, 2023
Format:
Podcast episode
Titles in the series (100)
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