26 min listen
Millennials are Parents Now! Here’s How You Reach Them
Millennials are Parents Now! Here’s How You Reach Them
ratings:
Length:
16 minutes
Released:
Jan 19, 2022
Format:
Podcast episode
Description
Spoiler alert: Millennials aren’t kids anymore! They actually range from 25 to 40 years old. So, it comes as no surprise that Millennial parents are an increasingly sought-after audience online.
In this week’s episode, we are proud to present Heli Fleetwood, Marketing Director at Polarn O. Pyret - a leading heritage brand for high-quality childrenswear in the Nordics that has been around since 1976.
To sort out how to successfully reach Millennial parents today, we asked Heli what an established brand like themselves does to stand out from the competition. We also chat about their success in turning new consumers into loyal buyers. Finally, we take on a hot potato in the influencer marketing industry: whether it’s right or wrong for influencers to include their kids in their social posts.
We’ll cover:
How to communicate about sustainability
Ways to incorporate influencer generated content in other channels
How to cut through the noisy marketing landscape
In this week’s episode, we are proud to present Heli Fleetwood, Marketing Director at Polarn O. Pyret - a leading heritage brand for high-quality childrenswear in the Nordics that has been around since 1976.
To sort out how to successfully reach Millennial parents today, we asked Heli what an established brand like themselves does to stand out from the competition. We also chat about their success in turning new consumers into loyal buyers. Finally, we take on a hot potato in the influencer marketing industry: whether it’s right or wrong for influencers to include their kids in their social posts.
We’ll cover:
How to communicate about sustainability
Ways to incorporate influencer generated content in other channels
How to cut through the noisy marketing landscape
Released:
Jan 19, 2022
Format:
Podcast episode
Titles in the series (100)
Find Your Best Fit Influencer Marketing Partner: While there are undoubtedly a number of challenges you might face when looking to incorporate influencer marketing into your strategy, one major one comes up time and again: resources. With so many agencies now crowding the market, how can you know w... by Influencer Marketing Talks