23 min listen
The State of Influencer Marketing 2022: The Consumer Edition
The State of Influencer Marketing 2022: The Consumer Edition
ratings:
Length:
15 minutes
Released:
Jun 15, 2022
Format:
Podcast episode
Description
Gen Z and millennial audiences have new expectations when it comes to influencer marketing - and marketers aren’t always keeping up.
Whether it’s the content formats they most enjoy or the platforms they’re most active on, staying on top of (let alone ahead of) the latest movements in consumer preferences can be challenging, particularly in a marketplace as fast-moving as retail.
We’re looking back over our research of 1,0008 consumers to pinpoint what it is exactly marketers need to be aware of when constructing their influencer marketing strategy.
We’re talking:
The importance of long-term partnerships
Why live video isn’t doing it for one demographic
And whether relatability is a valued trait for younger shoppers
Plus more! So tune in to listen and make sure your influencer marketing is the kind audiences want to see in their feed.
Whether it’s the content formats they most enjoy or the platforms they’re most active on, staying on top of (let alone ahead of) the latest movements in consumer preferences can be challenging, particularly in a marketplace as fast-moving as retail.
We’re looking back over our research of 1,0008 consumers to pinpoint what it is exactly marketers need to be aware of when constructing their influencer marketing strategy.
We’re talking:
The importance of long-term partnerships
Why live video isn’t doing it for one demographic
And whether relatability is a valued trait for younger shoppers
Plus more! So tune in to listen and make sure your influencer marketing is the kind audiences want to see in their feed.
Released:
Jun 15, 2022
Format:
Podcast episode
Titles in the series (100)
A Top Influencer’s Guide to Collaborations w/ Liv Watkins @livvrh: In just a few short years, the role of ‘influencer’ has evolved from a quirky side-hustle to a full-time profession for many. With the booming influencer marketing industry, influencers have become modernity’s answer to shopfronts and billboards. To ... by Influencer Marketing Talks