13 min listen
Rethinking Retail: The New Dynamics of Consumer Behaviour
Rethinking Retail: The New Dynamics of Consumer Behaviour
ratings:
Length:
17 minutes
Released:
May 15, 2024
Format:
Podcast episode
Description
This week, we're joined by Professor Sara Rosengren from the Stockholm School of Economics. Discover the significant shifts in retail driven by digital innovations and sustainability. Sara shares how digital platforms and influencers are reshaping consumer interactions and what retailers must do to stay connected and relevant in this fragmented landscape.
We also debunk common myths about consumer behaviour that retailers often believe, providing insights into the real drivers behind consumer decisions.
Tune in to gain actionable insights on adapting to consumer behaviour changes and leveraging influencer dynamics to maintain a competitive edge.
We also debunk common myths about consumer behaviour that retailers often believe, providing insights into the real drivers behind consumer decisions.
Tune in to gain actionable insights on adapting to consumer behaviour changes and leveraging influencer dynamics to maintain a competitive edge.
Released:
May 15, 2024
Format:
Podcast episode
Titles in the series (100)
Why Many Brands Get Black Friday Wrong (and How to Do It Right!): Black Friday, Christmas and New Year’s all represent a critical revenue opportunity for retailers; ad spend will increase, social commerce strategies will receive rapid rollouts, and brands will turn to influencers to differentiate their brand in an ... by Influencer Marketing Talks