Creating engaging social media content comes down to more than just viral dance trends or repurposing popular memes. Instead you need to strike a tricky balance between the content different platforms’ algorithms are prioritising, the messages you need to communicate, and the material your audience actually wants to see.
And just when you think you’ve got it sussed, it can all change on a dime.
So we’re taking a look at the lay of the land in 2022 to try to help brands work out what different content will help them shine on different platforms, and how they can make that work for them. 
We’re covering:
What Instagram’s shift to video-first tells us about the future of social content
Whether Facebook still fits into the modern SoMe mix
And how you can adapt your strategy to different platforms