74 min listen
Selling Social Media
Selling Social Media
ratings:
Length:
116 minutes
Released:
Sep 20, 2018
Format:
Podcast episode
Description
Sue Grabowski joins Matt to discuss how to approach social media.
With all of the negative press about social media, trends and attitudes are changing quickly. So, how can businesses react and approach this dynamic, yet volatile channel?
Facebook’s changes have exposed social media for what they are - ad platforms! because they have to make money, their product is people. Of course, people’s data is a significant means to target - and get highly targeted!
Finally, how do you create a content strategy that incorporates these dynamic changes, but yet provides valuable information to your customers?
Sue and Matt explore practical uses of social media and challenges to agencies providing social media services.
Learn more about your ad choices. Visit megaphone.fm/adchoices
With all of the negative press about social media, trends and attitudes are changing quickly. So, how can businesses react and approach this dynamic, yet volatile channel?
Facebook’s changes have exposed social media for what they are - ad platforms! because they have to make money, their product is people. Of course, people’s data is a significant means to target - and get highly targeted!
Finally, how do you create a content strategy that incorporates these dynamic changes, but yet provides valuable information to your customers?
Sue and Matt explore practical uses of social media and challenges to agencies providing social media services.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Sep 20, 2018
Format:
Podcast episode
Titles in the series (100)
Targeted Analytics: Targeting, Tracking and Marketing Analytics by Endless Coffee Cup: Digital Marketing Education