54 min listen
Lessons on Customer-Driven Acquisition and Scaling a Business
Lessons on Customer-Driven Acquisition and Scaling a Business
ratings:
Length:
65 minutes
Released:
Jan 3, 2024
Format:
Podcast episode
Description
In this second conversation about Michael's book, Backward Entrepreneur: From Idea to $20 Million" , we dive into the crucial pillars of customer acquisition, scaling a business, the pitfalls of VC funding, and the necessity of understanding customer motivations for successful product development. Michael shares a unique process for customer-driven acquisition, emphasizing the importance of validation before investing significant resources. We conclude by addressing the art of exiting a business, with valuable insights into timing, goal-setting, and preparing for potential buyers
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Released:
Jan 3, 2024
Format:
Podcast episode
Titles in the series (100)
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