Matt & Sue talk about how clients and agencies look at activity as a metric, rather than results. The headlines lead us into areas of client expectations and asking better questions about your target market.  Matt loses his mind over a headline about "Big Data” which brings us into a discussion about data, customers and customer relationships. Of course, 'Sexy Data’ comes up as the alternative to Big Data and Small Data. What do you think makes data sexy?  Referrals, client & customer relationships dominate the rest of the discussion. Why do businesses spend more time on customer acquisition rather than developing the customer relationships that they already have? For this episode, Matt & Sue are both drinking the local “House Blend.” Sue takes cream, Matt drinks it black. 
Learn more about your ad choices. Visit megaphone.fm/adchoices