76 min listen
Are Social Media Skills Overrated?
Are Social Media Skills Overrated?
ratings:
Length:
18 minutes
Released:
Apr 25, 2023
Format:
Podcast episode
Description
"Social media is the most overrated skill by businesses, marketers say"
According to MarketingWeek's 2023 Career and Salary Survey. What makes social media such an easy target? Why are social media skills considered "overrated" by marketers?
Business demands for social media marketers are at an all-time high, and the most in-demand skills according to LinkedIn's 2023 in-Demand Skills Report. So why don't marketers and businesses see eye-to-eye on this skill?
Matt breaks down recent articles and research about digital marketing skills. He explains why some are considered overrated, and why some will never be overrated. In fact, the skill that didn't make the list of being overrated...may surprise you.
Learn more about your ad choices. Visit megaphone.fm/adchoices
According to MarketingWeek's 2023 Career and Salary Survey. What makes social media such an easy target? Why are social media skills considered "overrated" by marketers?
Business demands for social media marketers are at an all-time high, and the most in-demand skills according to LinkedIn's 2023 in-Demand Skills Report. So why don't marketers and businesses see eye-to-eye on this skill?
Matt breaks down recent articles and research about digital marketing skills. He explains why some are considered overrated, and why some will never be overrated. In fact, the skill that didn't make the list of being overrated...may surprise you.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Released:
Apr 25, 2023
Format:
Podcast episode
Titles in the series (100)
Life Experience: How Did You Find Your Place in Life? by Endless Coffee Cup: Digital Marketing Education