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What are the Marketing Skills of the Future?

What are the Marketing Skills of the Future?

FromEndless Coffee Cup: Digital Marketing Education


What are the Marketing Skills of the Future?

FromEndless Coffee Cup: Digital Marketing Education

ratings:
Length:
68 minutes
Released:
Mar 5, 2019
Format:
Podcast episode

Description

Preparing Marketers for the Age of Automation Michael Stebbins, Chairman of OMCP, joins Matt to discuss the skills of the 21st Century Marketer. Michael brings data from the 2019 OMCP Role Delineation Study conducted earlier this year, as well as interviews with hiring managers. Though the study is not published yet, the finding support the trends that Matt sees in the field: Soft Skills are increasingly in demand!
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Released:
Mar 5, 2019
Format:
Podcast episode

Titles in the series (100)

To make it in digital marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success. I’m Matt Bailey, join me along with experts and contrarians who give you the tools to think about marketing clearly, logically, and analytically. Instead of being overwhelmed, we reduce the complexity of digital marketing to its essential simplicity, giving you a grounded, educational approach - building a solid and comprehensive knowledge that drives confidence. This is the Endless Coffee Cup.