Victor Ho, Co-Founder, and CEO of Fivestars returns to the Tech Talks Daily Podcast. Victor co-founded Fivestars following his work at McKinsey & Company, where he helped build out loyalty and customer engagement strategies for premiere Fortune 50 brands. He started his career as an investment banker at Goldman Sachs and holds three degrees from the University of California, Berkeley, where he triple majored in Industrial Engineering, Rhetoric, and Business Administration. The company provides local small businesses with a simple solution to process payments and automate marketing. Under his leadership, Fivestars drove $3 billion in local sales last year, grew its customer base to 60M users who make 10M monthly in-store visits to 14,000+ merchants. However, today we talk about how COVID-19 has wreaked havoc on small businesses and why small businesses are worth fighting for. We also discuss how to survive; SMBs need to focus on building relationships with their customers. And fintech may be their saving grace to do this. We discuss how payments technology can power financial recovery for local businesses, who are increasingly out-gunned by Amazon.