Influencer marketing remains one of the most powerful marketing tools at your disposal and in 2025, researchers estimate that the channel will reach another all time high. But, the way that consumers want to experience influencer marketing is changing. 
With investments soaring and the financial crisis placing greater pressure on the importance of a decent return, brands will need to keep up with these moving targets, adapting their strategies to placate and engage a restless audience and emerge on top.
In this episode, we’re presenting the 5 big influencer marketing trends for 2023. 
Why economic-conscious content will be a must 
How to approach influencer niches getting niche-r as a brand 
What 360° IGC is and why you should implement it