Mark is the founder of Mighty Jungle- he is a writer and a strategist and basically believes in the importance of the two things going hand in hand. He wrote a piece for VICE on hip-hop when he was in his teens and drifted in the Sydney agency world as a digital producer- who also wrote and produced. He moved in the US- 9 years ago and had strategy roles in a variety of different NY shops. In this conversation, we focus on the skills planners need to be good and devote a lot of time to discussing the challenges of  being a risk-taker inside US corporate culture.