Chas Edwards is one of the founders of Pop-Up Magazine. The idea of Pop-Up Magazine started as an experiment with friends to turn a physical magazine into a live experience. Word of mouth soon followed and Pop Up became something of a cultural phenom selling out venues like the Lincoln Center and rolling through the country on a national tour.In the episode, I talk to Chas about his career trajectory- what took him into the magazine space and the secrets behind creating a compelling live experience for a generation who have a tough time putting their cellphones down. Of course, we also talk about COVID and how Pop-Up has pivoted to creating its experience online and what the implications of this learning might be for the business in the future. https://www.popupmagazine.com/