Season 1 Trailer Transcript 
Tina Park: When we explain something like this, people say, "so how is that design?"
Lee-Sean Huang: Maybe that should be the name of the podcast, "So How Is That Design?
Jack Roberts: It's really an identity crisis. We had this shared struggle, this shared identity of designers against the world, and struggling for their say at the table and really working very hard for it. But it's not that different than so many other social movements.
Jodi Forlizzi: We are no longer designing one thing, but we're designing systems of interconnected services, people, and resources. That means that designers really need to shift the way that they think and the way that they design.
Sarah Gibbons: We can create culture, and businesses can start to embed design at a strategy level. We haven't even started to see the effects of what that can mean for the products we create and the businesses that become.
Lee-Sean Huang: How is design changing as a discipline and profession and how do we face these challenges and opportunities as a community? We explore these questions and more on Design Future Now from AIGA, the professional association for design.
Jack Roberts: I am a little bit cowboy and a little bit Indian. I'm both Cherokee Native American and also grew up in the Wild West of Oklahoma, a place not many people venture out of, to places like New York or Los Angeles or Paris, where I spend most of my time.
Growing up in the Cherokee nation, the way that I did, moving around as much as I did and reinventing myself constantly, I started to notice these patterns. And really to me, design is ultimately about finding the insights of patterning and clustering and pulling those out and weaving them together into something that's meaningful. It's really about meaning-making, and storytelling is essentially the same thing. It's the vehicle that allows us to make meaning.
I have a queue of over a hundred websites I've designed that I'll never do anything with simply because it's my stress relief. And I think that the stories that I tell ultimately have a real design through-line.
Miya Osaki: With tech and healthcare right now, it is at a breakneck speed. And we're not sure if the right things are getting designed. And we may not know that, but now's the opportunity for designers to get involved, to try to influence that.
To get to the areas that we want to impact in healthcare, we really have to think about what are patients doing. What are doctors doing? How do we want them to do things differently in the future?
We want to improve the experience for cancer patients, or we want to change a conversation between a patient and a doctor. And that's really different than saying we're going to redesign the signage in an emergency room. We think it's a shift to defined our space before implementation because you really have to focus on the needs of users, and that's what design does best. But in healthcare, if you don't do that very early in the process, you kind of lose your window of opportunity.
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