A few weeks ago Jeff was a guest on my podcast and we talked about his take on the agency landscape, through the lens of his role as a PR person and consultant to agencies. At the end of the chat, Jeff mentioned to me that he also wrote books and had, in fact, written a couple. Hence- the 2nd pod- where Jeff talks about the process of writing and we go into the weeds on how this stuff gets done- the late nights, the editors, the re-writes, dealing with publishers and the marketing piece of the puzzle.It's a good listen for those who dream of writing the next great American novel or maybe just a book.